VIP Cars - International rental car broker

About VIP Cars
Industry: Travel & Hospitality
Business Type:
VIPCars had launched before Smartphones became ubiquitous, and as mobile devices grew in popularity, the company’s leadership realized it was time to make their service more accessible to mobile users. VIPCars witnessed an increasing decline in visitors, which the management team attributed to the rise in mobile device users. In an effort to retain (and ultimately expand) their market share, VIPCars decided to create a powerful, highly usable mobile app. VIPCars decided to outsource design and development. Their search led them to the team at Rytsense Tech, who impressed them with their range and depth of experience. Rytsense Tech’ designers and developers asked probing questions and took the time to fully understand the online car rental industry. Rytsense Tech produced the app on an accelerated timeline, allowing VIPCars to quickly launch on the Apple Store and start winning back market share.
Our Process
1
Conceptualization
Competition Analysis
Customer Data Analysis
Customer Data Analysis
2
Design
User Journey Mapping
App Design Improvement
App Design Improvement
3
Development
Android App Development
iOS App Development
iOS App Development
4
Deployment
App Store & Play Store Deployment
Post-Deployment Support
Post-Deployment Support

Our Project Challenges
Tools and Technologies Used

The Results
The main feature of this app is faster search appearances, this was achieved by having the app work directly with the engine that collates all rental car information (known as the CRBMS system). In other words, rather than having the app sit on top of the website, it would deliver results directly from the CRBMS.