Why Software Developers are Essential in Every Company
No longer the domain only of tech startups in Silicon Valley, in 2025 software development now sits at the heart of business innovation in nearly every industry. Enterprises in every segment from logistics to law are investing heavily in digital solutions in order to remain relevant. The explosion in digital transformation is powering the incredible demand now seen for software developers across industries.
Companies are adopting technology to advance their business processes and are not just adopting it; they are developing it themselves or with trusted partners in software development. This evaluation in digital transformation is technology adoption has resulted in enormous demand for software engineers across nearly every industry. If you are asking yourself what type of companies hire software developers—the answer is nearly every single one of them. Companies of all types across all sectors are looking to hire software developers and professionals with the right skillset and mindset."
Companies are adopting technology to advance their business processes and are not just adopting it; they are developing it themselves or with trusted partners in software development. This evaluation in digital transformation is technology adoption has resulted in enormous demand for software engineers across nearly every industry. If you are asking yourself what type of companies hire software developers—the answer is nearly every single one of them. Companies of all types across all sectors are looking to hire software developers and professionals with the right skillset and mindset."
Digital Transformation and Global Trends
After the COVID-19 pandemic, organizations accelerated their digital investments to satisfy customer demand, enhance resiliency, and improve operating costs. The need for developers has exceeded the available supply, particularly in areas like automation, AI, cloud, etc., and this is not just in technology; agriculture, health care, education, finance, and manufacturing are sectors where there is a growing need for developers. Organizations are pursuing software engineers to build and maintain their proprietary systems, highlighting what type of companies hire software developers across non-traditional tech sectors.
There Will be Strong Demand for Tech Talent in 2025
When looking globally at hiring data, there are 30% more job openings in software development than in the previous year. Companies are seeking developers with full-stack, cloud, AI/ML, and mobile app experience. Working remotely is now a norm, and organizations are looking beyond their national boundaries, offering new opportunities to source skilled software talent throughout the world. That is why it is important to understand what type of companies hire software developers; this will directly impact the type of engineering job candidates will pursue.
What Type of Companies Hire Software Developers in 2025?
In 2025, software development is not just limited to recruiting talent from practice within the context of a technology company. Organizations in all industries now think about software development as a core function, not just a technical support function. Organizations in healthcare, education, retail, and logistics are hiring software developers who are responsible for innovation, operational efficiency, and better customer experience.
A "Software Development in Demand Economy"
The current economy is based on business transformation to digital solutions. Small businesses, mid-sized businesses, and large enterprise organizations hire software developers to gain an advantage over their competitors. Developers are needed to build systems that can scale efficiently, automate business processes, and integrate technologies like AI, machine learning, IoT, and blockchain.
Healthcare organizations hire software engineers to develop AI technologies, diagnostics, telemedicine platforms, and patient record management systems. The retail and e-commerce areas need developers to build predictive analytics tracking platforms, recommendation engines, and innovative omnichannel solutions. Financial Services want developers to build secure payment systems, fraud detection systems, and real-time trading platforms.
Manufacturers and logistics organizations also need developers to leverage software tools to manage their supply chain, to automate their factories, and to benchmark operational metrics. Moreover, the recent reliance on digital tools used throughout sectors of industry has raised the profile of developers who are now significant contributors to any innovation process
What Types of Companies Hire Software Developers: B2B, B2C, and Government Sectors
B2B Companies
Business-to-business (B2B) companies are investing heavily in software development for SaaS products, internal CRMs, and workflow automation platforms. These companies are developing tailored enterprise solutions for their clients or optimizing their internal business using technology.B2C Companies
In the B2C (business-to-consumer) development space, software developers are essential to build immersive mobile applications, captivating websites, live services, and personalized user experiences with AI. Consumer behavior is shifting digitally, and companies that serve end-users must provide frictionless digital journeys to stay relevant.Government & Defense:
Governments are significant employers of software talent; from building defense software systems and online public services portals to managing infrastructure and digital identity verification, public sector organizations need software developers to provide security, transparency, and accessibility. While cybersecurity, data privacy, and scalability are important in all domains, they are particularly critical in this industry.Development Models: In-House, Outsourced, Hybrid
In-House Development
Those who want control over their software projects may opt to build an in-house development team. This has clear advantages, including aligning goals with business plans, controlling quality, and controlling the security of data. However, building an in-house development team can be expensive, particularly in countries that have a high hourly labor rate.Outsourcing
Outsourcing development to third-party service provider countries, such as India, Ukraine, or the Angeles region of the Philippines, continues to be popular in 2025. Outsourcing is often done to avoid overhead, scale quickly and access fresh talent, and lower costs. New start-ups and existing companies of all sizes outsource development for speed, cost savings, and access to global talent pools.Hybrid Teams
Many companies can create a hybrid, where they keep some core internal team members to drive direction and outsource the remainder of the execution work. Hybrid models are a thoughtful way to get the desired level of control, cost-effectiveness, and adaptability. Hybrid models are particularly useful in fast-moving product development cycles. As of 2025, hiring software developers can also be a great technology play. Going without developer expertise is not an option, whether building apps, optimizing their process, or leveraging leading-edge technology. Developers have become critical infrastructure for the future. Understanding which companies are hiring developers and how they structure their teams offers valuable insight for job seekers and businesses alike, illuminating the path toward distributed digital innovation.Know More:
Guide To Hire Node.Js DevelopersTop 10 Industries Hiring Software Developers in 2025
As we enter 2025, the need for competent software developers is in high demand across a wide range of industries and sectors. This range of sectors may be established businesses that are trying to adapt to a new business paradigm, start-ups that are trying to rapidly change an industry with their unique approach, or even established businesses that are being disrupted. Even nonprofit organizations are digitally transforming. Whatever it may be, governments stimulative financial policies across the world aim to stimulate private sector growth. Software developers are an important part of that growth process, as they will be looked to complete all kinds of development projects. Exploring what type of companies hire software developers reveals opportunities in these 10 high-demand industries and details the roles they are hiring for and the projects available to them.
Technology & SaaS Companies
Technology companies and SaaS continue to be the largest employers of software developers. They are developing new digital products, enhancing existing tech stacks, or deploying large-scale releases, often using continuous deployment pipelines. Software developers in technology companies or SaaS would work on cloud-native applications and robust full-stack platforms and work within agile development frameworks, DevOps practices, and continuous deployment pipelines. Expertise in CI/CD pipelines utilizing containers, microservices, and scalable architectures is increasingly essential.
Financial Services & FinTech
Businesses in the financial sector of society (banks, insurance, crypto start-ups, payment gateways, etc.) are still hiring developers because of digital transformation and innovation. In 2025, a lot of demand is for backend development and the ability to design secure, compliant, and high-performance systems. In FinTech specifically, skills in blockchain development, cybersecurity protocols, and machine learning for fraud detection are in demand.
Healthcare & HealthTech
The healthcare sector is rapidly changing through digitization. HealthTech companies and hospitals are hiring developers to support telemedicine builds, AI diagnostic platforms, and EMR data integration. Developers working in the HealthTech space develop patient portals, wearable device integration, and secure health data analytics.
E-commerce & Retail
The e-commerce and retail space relies heavily on large, robust software systems. Developers are building recommendation engines, checkout workflows, inventory tracking, and delivery logistics systems for e-commerce and online retail companies. Companies like Amazon, Shopify, Flipkart, and regional D2C companies are always hiring front-end and backend developers to create a seamless customer experience.
Automotive & Manufacturing
With the emergence of intelligent factories and electric vehicles, the automotive and manufacturing industries are increasingly reliant on software integration. IoT-based maintenance planning systems, software for autonomous cars, and embedded systems are all being developed. They are looking for engineers with knowledge of robotics, sensor fusion, and firmware development.
EdTech
Online learning has become a global norm, and EdTech companies are quickly scaling. Developers are building mobile learning applications, interactive video/learning platforms, and adaptive learning algorithms. There is a continuous demand for developing real-time collaboration tools and backend services for maintaining millions of concurrent users.
Real Estate
Developers are busy constructing new next-generation digital platforms in the real estate sector. These projects involve building apps for virtual property tours, smart contract systems for buying and selling properties, AI systems for property valuations, and customer relationship management (CRM) software for agents and brokers.
Logistics & Supply Chain
Software is at the center of operational efficiencies and speed of service for modern logistics companies. Developers are building software for automated warehouses, real-time fleet tracking, route optimization for deliveries, and demand forecasting. Software engineers working in logistics will typically be implementing solutions involving cloud infrastructure, big data, and advanced analytics.
Cybersecurity
Cybersecurity firms face an evolving threat landscape, are evolving, and the potential risk is continually changing. Cybersecurity companies are hiring software engineers to build secure systems, intrusion detection systems, encryption frameworks, and incident response automation systems. There is a high demand for developers with a background in secure coding practices and zero-trust architecture.
Government & Defence
As the public sector continues to adopt more tech-driven solutions, government agencies seek software engineers for projects ranging from citizen services portals to defense logistics, requiring software engineers that can build scalable, secure, and compliant digital infrastructures. Developers for government agencies can expect to build large-scale backend systems that adhere to strict security and privacy protocols.
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Roles in Demand Across Industries
A well-trained workforce is very important for the digital economy, with companies looking for developers of all types in order to innovate, increase efficiency, and improve user experience. The following software development roles are the most coveted in the job market now. This section outlines their scope of duties and key technologies
Frontend Developer
Frontend developers are tasked with developing what the user interacts with directly on the web and in mobile applications. They work to create an interface that is responsive, visually appealing, and easy to use on a variety of devices. Frontend developers primarily work with JavaScript frameworks, specifically React, Vue.js, and Angular. Other technologies front-end developers use to style interfaces include HTML5, CSS3, and responsive design libraries. A good front-end developer has a solid understanding of design and can think about user interaction (UX). Clearly, frontend developers are crucial for industries focused on customer experience.
Backend Developers
The role of a backend developer involves creating logic and functions not visible to a user but which the user relies on completely to complete tasks. Specifically, a backend developer creates APIs, provisions and interacts with databases, manages authentication, and optimizes the server-side. You can expect backend developers to have proficiency in programming languages including Node.js, Python, Java, and Ruby. Backend developers also work with database systems, including MySQL, PostgreSQL, and MongoDB. For data-intensive and data-scalable systems, backend developers manage data interaction and structure, which are so important to the tech industry in general. Currently, industries with high demand include the prevalent industries like fintech, healthcare, and e-commerce.
Full-Stack Developers
Full-stack developers possess both front-end and back-end capabilities. They're, particularly in startups and small teams, invaluable because they can see a project from end to end and fill multiple roles along the way. A full-stack developer can build and maintain an entire web application, and as such, they are often the fastest solution to market when building a product. They often know at least one back-end language and one front-end framework along with some knowledge of database and deployment.
DevOps & Cloud Engineers
With continuous delivery and systems that need to scale, the roles of DevOps and cloud engineers are becoming more and more important. Both DevOps and cloud engineers build & manage CI/CD pipelines, automate infrastructure, write scripts, and deploy to the cloud on services such as AWS, Microsoft Azure, and Google Cloud Platform. It is helpful if DevOps and cloud engineers are also knowledgeable on containers (Docker) as well as orchestration tools such as Kubernetes, which enables deployment of reliable and dependable systems in production.
AI/ML Engineers
AI and ML Engineers are responsible for designing intelligent systems capable of learning and adapting. They start with building recommendation engines, predictive analytics, natural language processing (NLP) systems, and computer vision models. They should be proficient in either TensorFlow or PyTorch, Scikit-learn, and data processing tools like pandas. They are often highly sought after in industries such as finance, healthcare, retail, and others
Data Scientists
Data scientists analyze large data sets to produce actionable insights that help businesses make informed decisions. They work with programming languages such as R or Python and technical tools such as SQL or Spark, and big data platforms such as Hadoop. These positions are a combination of statistical analysis, machine learning, and domain expertise, resulting in data-driven strategies for areas like marketing, operations, and risk management.
Mobile App Developers
Mobile-first strategies are no longer options for businesses. Developers proficient in building mobile native apps (including Kotlin for Android and Swift for iOS) or cross-platform applications (using Flutter or React Native) are in high demand. As a mobile app developer, you will make sure the mobile app offers a seamless experience across platforms and devices. In addition, you may incorporate APIs for added functionality, include appropriate offline features, and ensure the performance of the mobile app is an improvement over competitors.
Embedded & IoT Developers
These developers build the software that runs the smart devices we use at home, in our vehicles, and in our day-to-day life. A developer of this type knows low-level programming languages such as C or C++, utilizes microcontrollers and sensors with embedded systems, and focuses on building a great user experience while creating the core functionality of hardware devices. More and more, as businesses embrace IoT in an ever-connected world, these engineers will become an asset to any software development organization that builds connected ecosystems in smart homes and smart wearables or taps into industrial automation.
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How to Hire AI Developers for StartupHow Much Does a Software Developer Make in 2025?
Software development continues to be one of the most in-demand and highest-earning occupations in the world in 2025. Software developer salaries vary widely depending on location, seniority, and whether the developer is employed or freelancing.
A Global Look at Salary Benchmarks
Compensation varies significantly based on what type of companies hire software developers, location, and role. In the US, software developers have some of the highest salaries globally, based on current 2025 data, generally earning between $110,000 and $165,000 each year. The UK ranks second position with pay of between £50,000 and £90,000. In India, where IT outsourcing is a huge industry, software developer salaries depend on experience level, skill set, and even the city in which one works, ranging from around ₹10 lakhs to ₹40 lakhs yearly. In the United Arab Emirates, software professionals are paid between AED 130,000 and AED 250,000, with Dubai and Abu Dhabi providing the most lucrative pay packages.
Freelance and Full-time Developers
As a freelance software developer in 2025, I have noticed several developers turning to this as an alternative to being employed at a company. Freelance developers typically charge between $25 and $150 per hour based on experience level, tech stack, and the demands of the project(s) they are working on. Many companies are choosing to work with remote freelance software developers instead of committing to a hire. This allows companies to save on onboarding costs while accessing a skills pool globally. That being said, many developers prefer to work full-time for a company for the security of having a job for the long term, a reliable income, and benefits afforded to them by the company.
Bonuses, Benefits & Equity
Apart from base salaries, developers in 2025 commonly receive several additional forms of compensation.
Employers may offer developers to receive additional stock options in the form of Employee Stock Option Plans (ESOP) or other long-term inducement plans from the startup to retain the developer long-term. Enterprises also frequently provide performance-linked bonuses, health benefits, credits for learning various knowledge domains for developing job competency, and the ability to work how and when the developer wants.
There is also growing interest in models offering micro-payments based on hours spent or certifications earned through continuous learning.
Given the transformations in the tech landscape, software development in 2025 will provide developers with good pay, flexible careers, and diverse incomes globally.
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How to Hire AI Developers for StartupHiring Software Engineers: In-House vs Outsourcing – What’s Right for You?
Your approach depends on what type of companies hire software developers and their operational priorities. When it comes to building a software development team, one of the most significant strategic and operational decisions is whether to (1) hire in-house employees or (2) outsource to external partners. Each model clearly has its strengths, depending on your company’s needs, timeline, and budget.
In-House Hiring: Total Control, Higher Cost
Hiring in-house software engineers has a number of advantages. The biggest advantage is that you have total control over workflow, communication, and culture. This enables long-term collaboration, commitment to your company’s culture, deep knowledge of the company product, and total alignment with business goals.
The downside is that the total costs—including salary, after-tax benefits, infrastructure, onboarding, and retention costs—can be high. If your organization has stable and ongoing development needs, and you want to develop internal core expertise, then in-house hiring may be the right model for you.
Outsourcing: Quickness, Adaptability, and Constantly Increasing Cash Flow
Outsourcing development work to third-party providers or overseas teams can be faster and more economical, given that your organization may not have the ongoing operational costs associated with hiring and having in-house technical employees. Furthermore, when outsourcing, your organization can quickly mobilize to scale up and down and generally lower operational overhead—if you can find the right culturally compatible and capable partners. Outsourcing can be a great option for startups, time-sensitive projects, or organizations with variable workloads. Nevertheless, outsourcing can have its drawbacks, such as time zone differences, communication gaps, and loss of control over the development workflow. These problems can be mitigated by selecting the right partners with experience and a clear development workflow.
Staffing Platforms: Hire Quickly from Trusted Networks
To accelerate the hiring process, more and more companies have turned to platforms like Upwork, Toptal, and LinkedIn. These platforms give you access to many pre-vetted freelance developers and full-time engineers in various stacks, and whether you need short-term contractors or full-time team members, these platforms can allow you to find qualified talent faster, often in days or weeks rather than months.
Ultimately, the right hiring model really depends on your project size, budget, and long-term vision. Many companies today often take a hybrid approach, with an active in-house team and outsourced temporary or specialized talent.
Exploring Software Developer Career Paths Across Companies
Career trajectories differ based on what type of companies hire software developers, from agile startups to structured enterprises. There are several ways for developers to continue their careers as software developers based on the size of the company, the structure of the organization, and the technology the company uses. Developers generally start their careers as junior developers, where learning the best practices of coding and how to work within a framework and knowing how to adjust to a working team are critical for success. From there, and as experience and technical ability increase, the developer usually ascends into the mid-level role, senior developer role, etc., and begins to take on additional responsibilities such as guiding junior developers, taking on challenging technical tasks, and participating in architectural choices.
Developers in larger companies, or tech-focused companies, may have options to move into more specialized roles using technical skills, such as a DevOps engineer, security engineer, or machine learning engineer. Those developers looking to move into positions with leadership development either start with the technical lead position, where they will be managing teams of developers and directing the technical development of those teams. Developers with the ambition, experience, and connections can become engineering managers, CIOs, and CTOs, or developers that become technical consultants, influencing decisions at the large company level, influencing product roadmaps, and contributing to long-term innovation strategies.
The type of company will shape these paths to a degree; while many technology start-ups may lend themselves to more rapid advancement with broad responsibilities, enterprises generally provide more systematic career advancement opportunities in technical roles, which are generally narrower, and even developers in consulting companies, product companies, or leading tech companies such as Google likely have their unique charter of career paths to follow. In any pathway, staying current with the latest technology and continuously developing both technical and soft skills will set the stage for growth and marketability in your software development career.
Top Skills Companies Look for When Hiring Software Engineers
Software engineers are in charge of inventing and making sure that operational effectiveness is improved in a digital world that is changing quickly. As organizations in every industry are undergoing digital transformation, the demand for capable developers is increasing. But what do companies look for when hiring software engineers? With strong technical know-how ultimately critical, this is only part of the skill set. Here is a rundown of the most valuable skill sets that most employers are looking for.
Programming languages
- At the heart of the software engineers' tool kit are programming languages. Most companies expect candidates to know some common programming languages and be able to create efficient, scalable, and maintainable code
- JavaScript: JavaScript is a must-know language if you want to work on front-end development with modern websites and applications. Developing interactive Web pages and applications requires JavaScript. If engineers can code in JavaScript, they may be considered full-stack developers—primarily because many are also versed in modern JS frameworks or TypeScript.
- Python: Python is known for being easy to learn and usable in technology disciplines ranging from back-end coding to automation and data science, AI, and machine learning. Companies looking to innovate quickly while ensuring code always looks readable should prioritize engineers with expertise in Python.
Java: A well-established, object-oriented programming language, Java is still widely used for enterprise applications. Java is a household name in many industries, especially in banking, insurance, and Android app development, because of the stability and performance it delivers - .NET (C#): Along with Java, .NET is ubiquitous in Windows environments. It allows developers to create secure, scalable, and cross-platform software. .NET is especially valuable to companies relying on Microsoft-based infrastructure.
Know the Modern Frameworks and Libraries
- Modern software development typically utilizes frameworks, which reduce code design time, optimize performance, and facilitate a better user experience with stable builds. When choosing a developer, companies prefer engineers who can leverage popular frameworks that align with their tech stack.
- React: React is a super-popular JavaScript library for building user interfaces, specifically single-page applications. React's component-based architecture is advantageous for scaling up applications on the front end.
- Angular: Google created and oversees the end-to-end front-end framework known as Angular. Employers expect valued contributors to junior-level software projects using enterprise or government software projects to have Angular experience, especially in building applications with dynamic content.
- Node.js: This server-side runtime environment enables back-end software developers to use JavaScript. Node.js is a good choice for building fast, lightweight APIs and real-time applications because of its unique non-blocking, asynchronous architecture and support for scalable types of applications.
- .NET (C#): Along with Java, .NET is ubiquitous in Windows environments. It allows developers to create secure, scalable, and cross-platform software. .NET is especially valuable to companies relying on Microsoft-based infrastructure.
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Soft Skills Are Essential
To successfully function in software engineer roles, technical performance is a great starting point; however, companies nowadays also make value judgments on soft skills that impact the effectiveness of teams, innovation, and resolving problems.
- Communication: Be it in a sprint planning session when sharing ideas or when explaining a technical problem to non-technical stakeholders, communication is a key component.
- Problem-Solving: Good engineers think critically and creatively to solve a problem. Whether debugging a complicated issue or trying to optimize performance, problem-solving is a key competency.
- Collaboration: Software development is usually a team effort. Sure, some people tend to work in silos, but engineers quite often have to work with others—product managers, designers, QA testers, developers, etc. Being able to work in a team environment and lead a team when necessary is integral to success.
How to Get Hired by Top Companies as a Software Developer
To land a job with a top-tier company as a software developer, you need more than technical skills; you need to prepare strategically and have a great personal brand.
First, create a strong GitHub portfolio that shows actual projects, clean code, and how you solve problems. Consider it as a living resume—it provides a current snapshot of what you can do.
Secondly, tailor your CV to each job you are looking for. Don't create a generic CV, but instead make sure to highlight the relevant experiences, technologies, and achievements relative to the job description.
Customizing your resume shows attention to detail, and it signals that you care about the position.
Third, if you're applying for companies like Google, Amazon, or Microsoft, dedicate significant time to practicing data structures, algorithms, and systems design. There are many articles of varying quality on the internet about these topics. You should use LeetCode, HackerRank, and the System Design Primer to practice and prepare for technical interviews.
Lastly, you should understand the tech hiring landscape. Which companies are actively hiring, and what type of developer do they want? Frontend? Backend? Full Stack? Or DevOps? Find companies that are looking for the developers that fit your skillset, goals, and values. The more strategic you are about where you apply, the better chance you have of landing an interview and ultimately a great job. Prepare strategically, apply strategically, and continuously learn.
Future Trends: What Type of Companies Will Hire Software Developers Next?
As industries continue to develop, the need for talented software developers will continue to expand. One clear trend is the emergence of AI-first companies—new startups and established enterprises building products and services with an artificial intelligence focus. AI-first companies are hiring developers with competencies in machine learning, natural language processing, and neural network architecture, and they are enabling the next generation of intelligent products and services.
The other area with strong growth is GreenTech. Innovation in green tech revolves around sustainability and clean energy. Areas like carbon tracking platforms, smart grid systems, and electric vehicle integrations, green tech companies are hiring developers to develop scalable products that are also environmentally sustainable.
In the realm of LegalTech, established law practices are adopting new technologies through digital legal research, and legal document analysis and collaboration tools for contract management are leading the way. Software engineers interested in building secure and compliant systems can find many opportunities within the LegalTech ecosystem.
Web3 and blockchain are also becoming more popular in the tech startup landscape. Startups are exploring decentralized finance (DeFi), NFTs, and developing digital identity systems. All these startups are recruiting blockchain developers who have working knowledge of Solidity, Ethereum, and smart-contract architecture. These next-gen companies are developing new internet protocols and smart financial ecosystems, so they need the best software engineering talent available.
Soon, as these sectors mature, In the coming years, they will be top recruiters of software developers in the many years to come.
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Final Thoughts: Where Do You Fit in the 2025 Tech Hiring Ecosystem?
In 2025, the demand for qualified software developers will continue to increase across multiple sectors like fintech organizations/healthtech disruptors, AI-driven startups, SaaS, and many more. These organizations are looking for the best technical talent to push their digital transformation forward. For you just entering the field as a new developer or those with experience looking to advance your career level, the tech hiring ecosystem is full of opportunity.
Understanding where you fit starts with aligning your skills and interests with the type of company that is right for you. Startups give you more room for creative freedom and faster learning opportunities than enterprise firms that are known for keeping things steady, predictable, and structured for a long-term impact. Some organizations want individuals with deep technical expertise, while others value team players that can wear multiple hats. Align your skills with what type of companies hire software developers that match your goals—whether innovative startups or impact-driven enterprises.
This is the best time to decide what excites you about technology—working on state-of-the-art AI projects; scalable backend systems; mobile apps served to millions, cloud-native enterprise platforms, among others. Once you understand where your interests and strengths lie, look for companies that are aligned with those interests and strengths.
The tech world of 2025 will elevate those who are creative, agile, and committed to their career growth. If you want to build, solve real-world problems, and leave your mark in the tech world, there is a place for you.
The Author
Karthikeyan
Co Founder, Rytsense Technologies